The City of Genius Information Factors

Content is the best asset for our website, we are written content for our website for our users. This is the process to get attraction of them and get a good position on the search engine. Basically most of the content writer does not know how they are written interesting and user friendly content for readers. Some of my friends are told me to follow niche keyword strategy to write content for website. Will you please clarify the matter of keyword.